Being Professional Through Bootstrapping

I will discuss how to protect yourself when it comes to bootstrapping your business through accepting money from your friends and family. Let’s first determine what is bootstrapping, according to the Business Dictionary; bootstrap funding is when individuals use their own money to fund their start-ups, interesting enough the money can come from their income and the savings they may have in accumulated. Finding money for your startup is sometimes tricky, so you may want to consider asking family and friends. To take money from those close to you could be an added stress, however in the process of obtaining the funds, you should remain professional, informative and consistent. By being professional, informative, and consistent about your start-up, you provide all that invested with a sense of ease and assurance. I will explain three ways that can be a guide to handling affairs with your family and friends.

According to Beesley (2016) 3 ways to properly obtain funding from friends and family is as followed:
1. Demonstrate Passion and Due Diligence- In this example, it is important for entrepreneurs to be passionate about their business. You should be able to provide a sound explanation of how your business operates, as well as to help your family and friends understand the sustainability and profits of your business. By presenting a business plan that has a research-based analysis would relieve some anxiety on both sides.

2. Come up with an Agreement with a Repayment Plan- Even though you may have an excellent relationship with your friends and family you need to keep it that way. The best way to help you remain in good standing is to treat every encounter with your friends and family like a business. Always have a detailed plan on the finances, the progress of the company, and a detailed repayment plan. The plan that you present should have every detail of the business so that they will not have any reservations and if they do have any they can opt out if they want.

3. Use a Peer-to-Peer Lending Service- This tip will help you keep your business free from emotions. To keep the peace, you may want to consider using a peer lending company. This concept is when you and the person that have loaned you the funds, use a mediator or middleman to handle the repayment of the loan. Both parties will come up with the agreement, and the peer lending will make sure that the rules are followed. The Peer-to-Peer concept keeps the process clean and provides a confidence of the lender that the loan will be paid in full, and for the service there is a small fee applied.

In conclusion, remaining professional, informative, and consistent with your lenders will help you grow your business. The three tips above will guide you in your business endeavors, as well as build your name for being a reliable and trustworthy borrower. Keeping a good name is critical for all business owners and especially for the new owners.

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How to Choose the Best Pawn Broker

Everyone can be found in a situation not to have extra money for paying some bills or for any other reason. A pawn broker is known as a trusted and reliable partner if you need instant cash.

Before you get a loan from any pawn broker, it’s wise to do some research. First, you need to look for a licensed professional broker. Usually, they exist long years on the market, with a long tradition and pawnbroking experience. New pawn shops are opened each day and you can be uncertain about which one to choose. Maybe this is not so important to you, but you don’t want to leave your valuable item to some unproven guy, right?!

The rate of interest that the pawn broker is charging is also important when choosing. Different brokers will offer you different interest rates. Normally, you will choose the one that best suits your needs. The rate also depends on the total loan amount. The pawned item is an important factor too. Its value will depend on:

- its original price;

- its age and condition;

- it’s demand on the market.

You will get a greater loan if the item is more valuable. People pawn a variety of valuable items, such as gold jewellery, rings and watches, electronic devices and gaming equipment.

You are wondering what the procedure is for getting a pawn loan? The procedure starts from the moment when the customer brings a valuable item in the pawn shop. The pawn broker is checking the object and determines its value. The item must be in good working order or the broker may not accept it. As a customer, you can accept the loan price or you can go to another broker. After signing the contract, you need to leave your item in the shop. In the end, the broker is obligated to give you the money loan.

When you will be able to repay the loan, the pawned item is returning back to your possession. In case you cannot repay the debt, the item becomes fully owned by the pawn broker. Consequently, he has the right to sell that item to cover your debt.

Conditions that need to be met for taking such a loan are simple: you should be over 18 years old, and have the appropriate ID and ownership documents for the item. You no longer have to be ashamed of your friends and family if you need money.

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Finances Are Vitally Important

It is a true saying that you cannot get along without money. Finances are vitally important in the lives of everyone living upon the earth. There may be some places where money is not the medium of exchange, but some type of trade must be used to obtain the necessities of life.

People who do not work and earn money or who are not gifted with money must find a way to obtain funds. Most often, people work for the money they get. They are traded dollars for time and expertise. They receive pay for doing a job or some kind of service.

People sometimes beg, borrow, or steal to get what they need or the money necessary to buy the things they feel they require. Beggars on the street are not exempt from the need for money. It is something everyone needs to some degree.

Just as no one will get out of this life without trials, financial hardship may come to most people at some time in their lives. The challenge to secure funds which are not readily available can cause much stress and difficulty. Sometimes it is through no fault of their own that people suffer the consequences of not having enough money.

That is what happened to Japanese Americans during World War II when around 120,000 persons of Japanese heritage in the United States were forcibly removed from their homes on the West Coast. They were placed in what have come to be known as American concentration camps. The hastily constructed barracks and other buildings in these camps were placed in desolate and remote areas of the country. People were taken there and incarcerated, most for the duration of the war.

As soon as the bombing of Pearl Harbor happened by the Imperial Navy of Japan, Americans and immigrants of Japanese descent were immediately looked upon as the enemy. Most of those living in the United States were American citizens. Their lives were immediately thrown into chaos as their bank accounts were frozen and their livelihood was threatened. They faced extreme financial hardship as most of them lost nearly everything they possessed. Their material goods were stripped away, and financial ruin loomed as the likely consequence as they lost their jobs. Life was dark and uncertain.

After spending over three years in the unjust confinement of the camps, these people were released at the war’s end. They tried to resume their lives and tried to earn money again. Financial problems were many and extreme. Yet most persevered and eventually came out ahead.

How did they do it? They became successful because they worked hard. Although they still faced racism and discrimination after the war had ended, they did not give up. They faced many adverse financial situations and problems, but they forged ahead with determination. Future generations benefitted from their determination and hard work.

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Ways to Encourage Tenants to Use Online Rent Payment

Property managers understand the stress related to the due date of rent payment. Tenants scramble to their office to beat the deadline while managers try to follow-up the residents who were not able to pay. They need to deposit checks at the bank and wait for payments that other tenants sent by mail. If this looks like a never ending cycle, it is about time to consider making some changes in the process.

Online rent payment is beneficial to property management companies as well as tenants. It enables tenants to pay at their own convenience and lets property management companies monitor and manage their transactions. Moreover, it gives an extra degree of security. Using online payments will avoid unfavorable instances like checks getting lost in the mail or being taken from a drop box. Rent payments will be directly deposited to the company’s bank account.

Even if online rent payment has its advantages, there are tenants who want to stick to traditional methods of payment. There are a number of tips that can encourage tenants to make the switch to online payment.

Let them sign-up before moving in.

Once tenants move into the place for rent, it will be more challenging to convince them to try online rent payments. It would be better to include it as part of the policy and get the information needed before giving them the keys.

Make the necessary modifications in the lease terms to support online rent payments.

A lease should have an explanation of all the payment options that renters could use. It should have a clear outline of all the requirements and best practices. Property management companies may want to include online payments as a requirement in the lease term. They can ask the advice of their lawyer regarding the legalities and ask if it is favorable to the company.

Make use of a tenant portal to make it convenient for them.

It would help to offer flexible payment options. It is a must for companies to use the tenant portal linking to their property website in order for tenants to conveniently send their online rent payments.

Send automated reminders through email.

Some tenants are late in paying rent only because they forget the due date. It would help to send them automated email reminders that have links to the tenant portal. These automated messages should be set up beforehand to avoid any hassle. It only takes a few clicks to reach all tenants.

Explain the major advantages to them.

Tenants may not be aware of the importance of online payments. Property managers should find time to explain its advantages, the automated payment options and their preferred payment method. They should answer the tenants’ questions clearly and address their concerns to make them feel at ease.

Accept different payment options.

With the right payments system, tenants can pay using recurring payments, credit cards, debit cards and ACH/checks. Paying via credit card can help tenants get more reward points or help those whose paycheck is not yet cleared. This system also lets them pay in full or set up recurring payments with the use of ACH.

Online payment adoption is beneficial to both tenants and property management companies. Companies should provide payment options that are convenient to renters not only to be ahead of competition but also to save time, effort and money.

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Video Content Is a Vital Part of Your Content Marketing Strategy

We are usually attracted to click on images and videos on posts of Instagram or Facebook and we seldom can resist them. It’s becoming a common “habit” of ours to be often on our mobile devices to satisfy our curiosities. Videos especially are the big attraction. I personally would look out for videos when on Instagram.

As a result online marketers are taking the advantage of video marketing as part of their content marketing to increase online traffic for better returns; and marketers the likes of Brian Clark, Heidi Cohen, Neil Patel, and many more are generating more video content. Video marketing as part of s.e.o. content creation is a must in content marketing today. It’s obviously clear that to stand out and to build trust among your audience, it’s incredibly important to get in front of a camera. That’s why you see Neil Patel increasingly generating more and more videos.

The time for video is now. All the major players in the marketing industry see it, and below are some pointers as to why so many marketers are using video and why it should be your choice to use it for your business and branding.

1. YouTube Can Drive Great Traffic.

YouTube is the 2nd most trafficked site in the world according to Not only does YouTube have a ton of visitors, but YouTube videos are incredibly easy to share and increase the likelihood of your content indexing for keywords in search. Having your video on YouTube gives you a chance at ranking for those big keywords you’ve always dreamed of ranking for.

2. Social Media Makes Videos Easy to View

Unlike blog posts which require users to actively click through to your content, videos show up and are playable on Facebook, Twitter, LinkedIn, and even in your Gmail inbox.

If you think people aren’t watching video social media, think again. TechCrunch reports that Facebook users watch over 100-million hours of video per day! Not only that, but Adweek found that videos on Twitter were six times more likely to be retweeted than photos. It’s clear from all the data from TechCrunch, Adweek, HubSpot, and the fact that I always find myself tweeting videos, that people want to see more video on social media.

3. Videos Can Build a Crazy Amount of Trust

People do business with people they like. People want to help people they like. Video lets people see that you’re a real person. I know that sounds crazy, but just seeing you or your product can increase the level investment and trust by an absurd amount.

When you’re selling anything you need to build trust, and video content is one of the best ways of doing that because it literally lets the user have a more personal experience. They see you or your product and they hear your pitch. It is so much more personal than a blog post.

4. People Really Like Video Content

Not only does video content build trust and drive traffic, but people also really want you or your company to create videos. A HubSpot sales statistic found that 43% of people want to see more video content from marketers. HubSpot also found 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

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Google’s Mobile-First Indexing – The New SEO Strategy

Have you heard about that Google will be switching to a mobile-first index in the upcoming future, but if you’re not certain what this means or how it will work on your site, don’t get worried? With a modest research, you won’t have to be panic about Google turning your rankings upside down. Here in this write up you will get the complete explanation about the basics of the update and can take steps to get ready.

Right now, as you know Google crawls as a desktop user’s point of view and thus catalogs websites according to the desktop version. But with this latest update now the genuine content of a mobile site doesn’t have an effect on the desktop site’s ranking in SERPs presently.

This update from Google was introduced back in November of 2016, more than ten months ago. Some people are calling this update an ‘experiment,’ but in reality, it’s really the primary move in Google’s intended move to looking mainly at mobile content, somewhat than desktop, when deciding how to grade results.

Now to your concern its good to mention that, if you’re using a responsive design, you should be well with this latest update. Technically, mobile and desktop version has similar content being easily reached on mobile and desktop. But if you’re using different mobile URLs, or using different content on your mobile URLs by means of dynamic serving, then you have to be very cautious. This update somehow can potentially cause colossal problems including a fall in rankings across URLs on both mobile and desktop versions. To make sure whether you require taking any action for with this issue, website owners can test their site in Google’s Page Speed Insights Tool. This tool will help you in checking all the important aspects of your website.

Mobile-first indexing is the new search norms, where users are using mobiles for search on mobile devices. Because the greater part of web users now use mobile devices, so Google is shifting the technique it indexes content. Historically, even after the mobile-first update, Google will uphold its reliance on a solitary index of apps and pages.

Google has in fact been experimenting with this update for at least 10 months now, but the question here arises why haven’t we seen this change yet now? Back in March, an expert from Google claimed that Google wants to start on mobile-first indexing this year, there’s no official timeline for this process to start, and it may take quite a few more months to get started. In the meantime, I extremely suggest all sites review their current mobile system for Smartphone’s and use understand how Google is seeing your mobile content. Don’t wait for search engines to act… the time to take action is now.

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Best Practices for Qualifying Your Link Opportunities

Links play a vital role on the internet. In the previous days of the web, links were not seen as “ranking signals” but as appropriate connections and partnership connection between sites. With time links have become a leading part of the search ranking algorithms, a lot of have turned their focus to acquiring as many links as probable.

Link building is not a game of seeing who can attain the most. It’s about creating the correct connections that boost each website, as well as their users. If you are building links aimlessly, here are a number of tips on how to meet the criteria for link prospects. To boost the possibility of acquiring the most excellent link and being certain that the links you are building are significant to your site, you must take time to qualify them.

Generally, link qualification happens in 2 phases. The primary phase is a speedy review, the aim of which is to slim the list of prospects down as speedily as probable based on whether or not it congregate some high-level criteria. Phase two is a more manual phase in links.

Link qualification: Quick review

The first step for qualifying your link opportunities is to take the complete list of links you have prospected and load them into Excel or Google Sheets. Once you have listed all the links in your spreadsheet, you can start to narrow that list down to a more convenient size. Here are some of the metrics I look at when making these fast decisions about link qualification.

Keyword occurrences in URL: One of the simplest ways to establish if a link is appropriate or not by simply searching for the keyword in the URL string. Just look for the document for the keywords you have defined you want to rank.

Inbound link count: Inbound link count is the vital step in qualifying your link opportunities. Looking at the number of inbound links a potential outreach partner has is one more good way to qualify them. While a lot of the sites at the pinnacle of your list will characteristically have a lot of links. Keep in mind that link quantity should never be the only choice point for you, but it is a high-quality metric to look at when narrowing your requirement list.

Competitors: This is in reality significant. An integer of the prospecting tools will recognize competitors as linking partners. You will clearly need to get rid of these as prospects, as your competitors are unlikely to link to you.

Final thoughts

To conclude this section we can say that link building is a discipline of art and knowledge. By taking time to succeed, and maybe more prominently, disqualify link prospects, you will make certain that your link campaigns are more focused and more thriving.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.


Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.


The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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